Creative Brief "*" indicates required fields Step 1 of 5 20% Your contact detailsYour Name* First Last Your Phone Number*Your Email* About the business you would like to promoteBusiness Name* Business Website* Business Phone Number*Proposed Campaign Start DateIdeal date the campaign will start on-air on Sonshine MM slash DD slash YYYY Message to be communicatedA good advert does one thing and one thing only. Thinking about this part of your campaign what would you like to achieve? Increase general awareness – people don’t know about us/our products/services/advantages Let people know that we’ve evolved and our products or services have changed We have a special offer we’d like to tell people about We have an event on that we want to promote Other Other: Please let us know what you’re hoping to achieve.What would you like to tell our audience about?What is the main benefit of this feature, product or service?(Try and describe the benefit(s) using words or phrases that your customers would use) How would you like the listener to feel?How would you like the listener to respond to your message?Campaign MeasurementHow will you measure the response to this campaign? Phone calls Website visits Client surveys Customer feedback Ticket sales Not sure Not important Other Other: Please describe Additional Information for Script WritingPlease provide some additional details to help us write your scriptHow would you like listeners to contact your business? By visiting our website By calling us By visiting our physical location What is your website? What is the business address? Street Address City Suburb Postcode What phone number would you like them to call?Is there anything that MUST be included in the message?For example. Do you have a slogan or catch phrase? Is there any other information that hasn’t already being specified? Do you need to include a license or registration number? Any references that can help our scriptwriter?Is there any supporting research/collateral/background information that would aid understanding? Please provide a link or attach below to this creative brief. Please attach any supporting information Drop files here or Select files Max. file size: 64 MB. Who are you targeting?To help craft a script that connects with your ideal customer, we need to know a little bit more about them. Please let us know what your ideal customer is like.Gender Males Females Select AllAge <18 18-24 25-39 40-54 55+ Select AllPlease Describe Life Stage Single Married/living with partner Parents with school aged kids or younger Parents of adult children Retiree Other Select AllPlease Describe Employment Currently studying Part time/casual workers Full time workers Full time parent Retired Other Select AllPlease describe Housing Status Renting Home owner N/A Select AllPlease describe your ideal customerIs there any other information that you that feel is important? Style of ProductionWhat kind of script/tone are you looking for? Straight Humorous Retail sell Creative Empathetic Professional Not important Other Please descibe the script/tone you are looking for*Are there any ideas you would like included?
