
Aussie kids prefer real-life family time over screens.
New research by Act for Kids, launched during Child Protection Week, shows 41% of children aged 10 to 16 favour face-to-face connection. Only 15% prefer digital interaction.
Kids Want Conversations, Not Just Screens
The survey of 300 young people revealed that 76% feel most connected when talking about their day in person. Thomas McIntyre, Executive Director of Service Strategy and Growth at Act for Kids, explained:
“Seventy-six percent of the kids said they actually like sharing about their day in person with their parents. They really enjoyed that one-to-one time.”
This highlights an opportunity for families, especially as Australia prepares for new social media age restrictions.
Small Moments Build Big Connections
The research showed that children value everyday chats, even quick ones. “It doesn’t have to be long. It can be just short, incidental moments. Having a yarn in the car, using open questions.”
Kids also appreciate adults showing interest in their online world, from gaming to TikToks. Being present helps guide them through digital spaces safely.
Although 74% of kids feel better when adults are nearby online, only 10% always have an adult present. “We’re still worried about that lack of interest when kids are online and the risks that come with it,” Thomas said.
Adults don’t need to hover, but being in the same room can make children feel safer.
Beyond Parents: The Whole Community Matters
Connection doesn’t just rely on parents. Aunts, uncles, grandparents, teachers, and coaches also provide crucial support.
“Kids get a different perspective from extended family. The richness of those relationships is so important,” Thomas shared.
Let’s Connect IRL Campaign
These findings inspired Act for Kids’ Let’s Connect IRL campaign. Co-designed with children, the initiative encourages adults to:
- Chat during daily routines
- Join kids in their digital spaces
- Use open-ended questions
- Be present while kids are online
The campaign also provides resources, tip sheets, and videos to help adults build stronger real-life connections and keep kids safe both online and offline.
“Kids are saying, hey, I really want to have human connection. That’s such a valuable thing,” Thomas explained.
Listen to his full conversation with Doug on Table Talk below.
