We received this message from listener Erin:
“Thank you for continuing to provide a refreshing voice and loving family focus on our airwaves. I’m proud to be able to tell people about the differences between Sonshine and commercially-run radio stations.”
We were so blown away to think that Erin is an advocate for Sonshine because we’re a not-for-profit, listener-supported station and proud of it! We’re here for the community and supported by it.
But what exactly does this mean? There are 4 crucial differences between us and commercially-run radio stations:
- We’re limited to only five minutes of sponsorship announcements per hour compared to the 22+ minutes (!!!) per hour for commercial.
- We are the only radio station in Perth dedicated to being a safe and trustworthy choice for families. Did you know 91% of Christian radio listeners are uncomfortable with the impact that commercial radio can have on their children? (and 53% of commercial radio listeners feel this too!).
- We’re registered and legally audited as a ‘not for profit’ – we exist to build into your family’s life. To encourage love, hope, positivity and belief in our communities. So, in a way our ‘profit’ is lives transformed and changed for the better.
- We rely on roughly 55% of our funds to come from donations from individuals just like you.
Nearly half of our annual fundraising income is generated in our June Appeal. So you can understand how crucial it is that we get near our target. This takes care of our operating expenses including funding our great team at Sonshine as well as paying the bills like electricity and our license and music royalty fees.
We exist because of you! As a listener supported radio station, if it wasn’t for your support there wouldn’t be a voice of hope for families on the airwaves in Perth and across WA!